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Popular Cognacs

Cognac: the most precious & complex of spirits. With hundreds of brands, ranging from the extravagant to the affordable.

Why are there so many Cognac brands?
Each producer, or house, has a unique approach to creating this iconic French spirit. The person responsible for this is called the Cellar Master, and it’s his or her skill and peculiarities that embody the character of the house.

Liquor Malaysia showcases a large online range of brands available to purchase in a single place.

And be aware that it’s no longer necessary to only choose Cognac from a certain growth area. You can search in multiple ways, including by vintage year, by taste preference, or even by the fact that a house produces only Cognac created in a wholly organic method.

The ‘Big Four’
Without a doubt, the names that are most heard of on a global scale are Hennessy, Remy Martin, Courvoisier, and Martell. These are the largest Cognac houses in terms of production and worldwide exposure.

Between them they account for an incredible 90% of the worldwide market. And Hennessy is the most prolific of all.

As with market leaders in all fields, purchasing one of these big names comes at a premium. The savvy Cognac drinker understands that whilst these large producers have some outstanding Cognacs, it can often prove advantageous to experiment with some of the lesser-known houses.

Trending brands
As Cognac continues its rise in popularity, the big players are feeling the pressure as other producers vie to take their share of the market. Names such as Pierre Ferrand, Camus, and Hine are now real players, offering a range of Cognacs that’s proving hugely popular the world over. And as they become ever-more well known, so their marketing power allows them to snap hungrily at the heels of the market leaders.